Marketing that feels as good as your practice
Join me for intuitive, ethical, and holistic marketing for holistic providers. Channel your words and dreams with copywriting, web design and coaching designed to fit your budget and values.
COPYWRITER | HEALTH, WELLNESS, LIFESTYLE & LIBERATION
I help practitioners like you feel as embodied in digital space as you do in your physical practice.
Now more than ever you are needed to show up as you are and stand all ten toes in your brand.
Your gifts of service and guidance are needed in the world. You want matchmaking messaging, intentional design, and strategy that not only converts dream audiences into loyal clients and subscribers.
You want marketing that aligns with who you are and what you believe, to call forth the transformations we want to see in the world and mirrored in our lives, our businesses, and in our own two feet.
It's time to embrace your full expression, authenticity, thought leadership, and human soul.
This journey is only the beginning of touching lives and moving others with your intentional words.
YOUR WORDS HAVE THE POWER TO NURTURE, CONNECT AND MOVE PEOPLE TO CHANGE THE WORLD
I am here to cherish that power and honor
the totality of who you are. Meet your next health and wellness copywriter, content strategist, and intuitive marketing guide for your holistic practice.
I invite you to channel your authentic voice and thought leadership in content that connects, nurtures relationships, impacts the world, and converts audience members into dream clients and collaborators.
Let's face it: Marketing gets a bad rap. At best it's seen as a lost art. It's not seen as a holistic journey where you can fall in love with the process.
We live in a time where content is increasingly cheap and artificial. People are burnt out on social media. The public web is more and more inundated with AI generated recycled content.
We Gen Xers and Gen Zers are tired of a dreaded sense of having to monetize every last of our talents and thoughts and turning every last one of our arts into a job or side hustle—because of capitalism.
We don't see marketing as liberation.
But
it could be that marketing and selling is the quintessential spiritual practice of our time, in a globally capitalistic world of widening disparity.
We want to move others to act. We are wanting to sell authenticity and new ways of doing things—less harmfully—for greater impact.
We're wanting businesses that are as equitable as they are profitable.
Because our world deserves more. And so do you.
When you are clear on who you are and how you show up fully to embrace the changes you want to see, then the real practice begins.
Here is how I can guide and assist you
Health and wellness copywriting
You want to channel soul messaging that honors your values, allows you to be well resourced, and nurtures your extended networks. Let conversations be conversions with ethical copy from a trauma informed lens.
Web design virtual assistance
Build your true brand voice into your design. If you need tech support for your platforms, I've got you. And If you need to build a new site, I now partner with a wonderful web design agency.
Podcast editing and content support
Launching or maintaining an audio or video podcast? We offer professionally edited audios synched with intros, outros and ads, as well as video content support (though limited at this time). Contact me today for a custom quote.
How it works
Book a free consultation
Let’s chat about your business visions and see how I can help make ideas become real for you. Walk away with assurance, leverage, and collaboration possibilties, whether we're a good fit to work together or not.
We work together at an equitable price point that feels safe, with payment plans available.
Inquire with me on rates to fit your budget and the scope of your needs.
Prepare to stand ten toes in your brand
Instead of standing out, get ready to stand in your own two feet and feel the magic of your soul and soles ground you in the online space.
Welcome, I’m Shayna Grajo
Health and wellness copywriter and holistic marketing strategist for creative, passionate entrepreneurs and ethically minded businesses
I started this business because I firmly believe words empower us to be bold. I am ready to help you rediscover your authentic voice. Through a fresh perspective, I empower your business to communicate its truth, resonate deeply with your audience, and flourish.
I'm a Filipina American, and my story began with dance, yoga teaching, a massage therapy practice, and pursuing a life embued with intention.
But now, I've embraced a new chapter in my life and have moved abroad to Andalucía, Spain. I am expanding my life's purpose through the power of intentional words.
Clients I have worked with
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Are you looking to partner and collaborate with practitioners who are passionate about equity and liberation work?
There exists such a thing as equity, and we can cultivate it in wellness. Join me for the Equitable Wellness Podcast, available now on Substack, YouTube, and traditional pods.
In video and audio format, we will explore passion topics about equitable practices in holistic health and healing arts. For instance, how spas, retreat centers, holistic practitioners and luxury services incorporate collective liberation.
This podcast is perfect for business owners, artists, personal brands, coaches and service providers destined to find one another in solidarity for justice and healing as one.
Could this be you? Let's connect.
Shayna is an excellent copywriter and virtual assistant. Organized, friendly and knowledgeable! She helped my first happy client go from seeing a paper flyer in rural Taos, New Mexico to booked and served in under a week. It was seamless!
She helped me go from a generic, non-interactive website to a colorful, fun website with excellent SEO and the perfect domain, web host, email, scheduling and payment companies for me. Thank you for helping me build and launch my new website, Shayna. Keep up the great work!
—Megan Yankee, MFA LMT
Shayna is really a very talented writer. She founded and ran a wellness based business and whenever she sent a newsletter, I would read it every time it came out. I love the way she writes and the voice. Shayna is a clear communicator with great attention to detail. For any wellness service provider or web designer looking for website support, I highly recommend inviting Shayna to work with you on a project. She will help make sure your website vision and goals are achieved.
—Ryan Clover, website designer and developer
Working with Shayna Grajo has been a true pleasure. I had Shayna design and create the website for our small Native Plant Spa here in Taos, NM. I had very little experience going into the process of building an official website, and Shayna guided me through the entire process with such flexibility and ease. I felt incredibly taken care of, and never at any point did I feel disheartened due to my lack of knowledge. Shayna made me feel comfortable every step of the way. I will continue to reach to her for all my website questions and fully trust her guidance and patience.
—April Dunbar, herbalist and spa owner
I trusted Shayna’s incredible hands as a massage therapist, but now she is my go-to copywriter for my spa's website redesign project. Shayna really understands what I go through as a busy business owner, dials into my needs, and sees the bigger picture of where my business is going. All I can say is, where would I be without her? I can’t even explain how relieved I feel.
—Ariel Herrera, licensed esthetician and spa owner
I loved delegating my podcast editing with Shayna, as a busy website designer planning a podcast I felt overwhelmed with trying to learn a tech software and waste hours of my time to become a sound editor. With Shayna's help I can rest assured that I can just have fun recording my episodes, and sending her my raw files to be fine tuned and edited. It feels so easy to have a podcast and batch produce content when you know you can delegate the editing with someone you trust and that will make sure transitions and music flows smoothly for my listeners. I look forward to continue delegating this part of my marketing efforts with her!
—Natalia Maganda, website designer
As a former executive director for a nonprofit arts school, I hired Shayna because of her excellent writing skills in addition to her extensive administrative experience with local businesses and nonprofits. I greatly appreciate Shayna’s dedication to service and front-facing the community of 3,000 members of the school as well as faculty and staff. I have truly always admired Shayna’s writing and organizational skills and endorse them to bring your business to the next level.
—Robin Tropper-Herbel, grant coordinator
"I told her right away what I've told you: that most spa-like experiences in our area do not have compelling online presences. I mentioned your work and she wanted to be in touch right away."
—Megan, licensed massage therapist
It’s time to work together to be heard, seen, accepted and understood, and to thrive without thriver's guilt.
Book a free coffee chat
Or red wine for me, to synch our time zones! Let's connect. I can’t wait to meet you and discover the unique power that your words hold.
Follow me
@shaynagrajo
on socials
Through visionary web copy that moves, I blend my deep industry knowledge with empathy, intuition and instinct to create (and facilitate) matchmaking messaging that converts dream audiences for creative, passionate entrepreneurs.
As a consultant for holistic brands, I empower organizations and solopreneurs to show up in their authenticity, channel their radical purpose, and communicate that in the world.
While I'm on Insta, YouTube and LinkedIn, remember to support your ad-free and oligarchy-free platforms like Bluesky and Substack. Diversify the social media landscape for a balanced information ecosystem.
