THE HOLISTIC MAKETING EXPERIENCE:
LONG-TERM GROWTH FOR WELLNESS BRANDS

The Holistic Marketing Experience is a turnkey solution for service providers and businesses who are ready to clarify their message, grow their visibility, and sustain long-term marketing with ease.

Marketing is not just about showing up today, but about a presence that will generate leads, traffic, and inspiration for years to come.

Ready to stop juggling mulitple freelancers, copywriters, designers, and SEO specialists — and finally have a marketing presence that feels true, powerful, and built to last?

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You'll love this if...

You're a healer, creative, or purpose-led entrepreneur ready for long-term marketing support that meets your needs, time, and energy

For web design, SEO, copywriting, strategy and support: you want one trusted team to hold the process with you, from vision to launch to ongoing care.

You're ready to build a long-term marketing foundation while consistently growing your traffic, leads, and sales.

You crave clarity in your messaging and are done with carrying the weight of visibility alone. You want guidance and strategy to sustain you.

If you’re an organization ready to invest in a marketing approach that blends strategy, storytelling, design, and equity, then this is for you.

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With The Holistic Marketing Experience, you'll...

Step into clarity about your brand voice & messaging.

Launch a professional, SEO-fabulous website designed to grow with you.

Build a long-term content marketing and content leadership strategy that keeps attracting your people year after year.

Show up visibly in a way that feels safe, aligned, and sustainable.

Finally have a long-term marketing partner and strategist committed to helping you build and maintain your brand while growing your audience and clientele.

LET'S TALK

Hi, I'm Shayna Grajo

Health and wellness website copywriter and Holistic SEO strategist

The truth is that marketing is always something we can have more support with. Whether you're a solopreneur healer or an organization, there's no end to the untold impact we have with marketing that works for us and allows us to shine.

As a licensed massage therapist, yoga instructor, and dance teacher, I was never able to be just the practitioner. I was the administrative assistant at the nonprofit arts school when I was on dance faculty, and I worked guest services at the spa when I was a massage therapist.

I get how hard it is to manage marketing alone, as I did with my private practice. After years of maintaining a website, (still) learning SEO, and writing website copy from scratch, I am dedicated to helping practitioners grow with strategic partnership and long-term support.

How it works

01

Discovery & Clarity

Deep dive into your message, audience, and goals.

02

Strategy & SEO

Create a holistic SEO and content plan for your site + visibility.

03

Design, Build & Launch

Website strategy and creation with soulful, SEO-optimized copywriting baked right in.

04

Sustain

This is where it gets really good. Ongoing tools, rituals, performance monitoring and care to keep your visibility thriving.

Why Holistic Marketing is Different

Strategic & Sustainable — built to keep working long after the launch. Unlike focusing on one campaign or funnel, we are setting a foundation for years to follow.

Integrated — your voice, message, SEO, and website all working in harmony. This is a digital presence that feels like home, works like a dream, and gets results.

Values-Driven — rooted in equity, accessibility, and your unique way of serving. This honors your nervous system as much as your mission and vision.

Tailored — Strategies are customized for each client and thus unique to each client’s approach. Your business, voice, purpose, and soul are utterly your own.

Global — We understand the true meaning of holistic in the wellness and marketing sectors: That as part of a whole, our freedoms and struggles are interrelated and interconnected.

THE TURNKEY SOLUTION

In the turnkey approach, you get one team and one process. No need to juggle multiple hires.

In the Turnkey Approach, you get...

Messaging & Brand Voice Clarity – led by Shayna Grajo, Holistic SEO Strategist & Wellness Website Copywriter

SEO & Content Strategy – keyword-aware, audience-specific, and built for topical authority

Done-With-You or Done-For-You Website Design & Build – with my trusted web design partner, Maple Creative

Launch Support & Ongoing Care – so your holistic marketing ecosystem keeps growing

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About my happy clients

Shayna is an excellent copywriter and virtual assistant. Organized, friendly and knowledgeable! She helped my first happy client go from seeing a paper flyer in rural Taos, New Mexico to booked and served in under a week. It was seamless!

She helped me go from a generic, non-interactive website to a colorful, fun website with excellent SEO and the perfect domain, web host, email, scheduling and payment companies for me. Thank you for helping me build and launch my new website, Shayna. Keep up the great work!

—Megan Yankee, MFA LMT

Shayna is really a very talented writer. She founded and ran a wellness based business and whenever she sent a newsletter, I would read it every time it came out. I love the way she writes and the voice. Shayna is a clear communicator with great attention to detail. For any wellness service provider or web designer looking for website support, I highly recommend inviting Shayna to work with you on a project. She will help make sure your website vision and goals are achieved.

—Ryan Clover, website designer and developer

Working with Shayna Grajo has been a true pleasure. I had Shayna design and create the website for our small Native Plant Spa here in Taos, NM. I had very little experience going into the process of building an official website, and Shayna guided me through the entire process with such flexibility and ease. I felt incredibly taken care of, and never at any point did I feel disheartened due to my lack of knowledge. Shayna made me feel comfortable every step of the way. I will continue to reach to her for all my website questions and fully trust her guidance and patience.

—April Dunbar, herbalist and spa owner

I trusted Shayna’s incredible hands as a massage therapist, but now she is my go-to copywriter for my spa's website redesign project. Shayna really understands what I go through as a busy business owner, dials into my needs, and sees the bigger picture of where my business is going. All I can say is, where would I be without her? I can’t even explain how relieved I feel.

—Ariel Herrera, licensed esthetician and spa owner

I loved delegating my podcast editing with Shayna, as a busy website designer planning a podcast I felt overwhelmed with trying to learn a tech software and waste hours of my time to become a sound editor. With Shayna's help I can rest assured that I can just have fun recording my episodes, and sending her my raw files to be fine tuned and edited. It feels so easy to have a podcast and batch produce content when you know you can delegate the editing with someone you trust and that will make sure transitions and music flows smoothly for my listeners. I look forward to continue delegating this part of my marketing efforts with her!

—Natalia Maganda, website designer

As a former executive director for a nonprofit arts school, I hired Shayna because of her excellent writing skills in addition to her extensive administrative experience with local businesses and nonprofits. I greatly appreciate Shayna’s dedication to service and front-facing the community of 3,000 members of the school as well as faculty and staff. I have truly always admired Shayna’s writing and organizational skills and endorse them to bring your business to the next level.

—Robin Tropper-Herbel, grant coordinator